September 9, 2019

September 9, 2019

two women shopping for clothes

Identity Economics: How Identity Drives Your Purchases

It is often said at motivational talks and workshops that personal identity is important in determining many choices, including your career, education, lifestyle and relationships. The same goes for financial decisions. Your purchasing habits often hinge on who you are and who you want to be. If you’re not clear about these things, your financial …

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marketing for construction companies

Making Marketing Work for Construction Companies

Construction and marketing are not two words that typically go together. Marketing typically evokes images of flashy advertisements and carefully curated campaigns designed to appeal to as many people as possible, while construction — with its industrial building products and grey concrete materials — could hardly be further from this. However, hiring a marketing agency …

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